Keep your social etiquette in mind

Just because we live in the digital age doesn’t mean we can forget our manners. Now that we communicate with one another and, more importantly, our customers constantly through various social media channels, we need to exercise our best online etiquette now more than ever. It’s easy to hide behind a computer or phone, voicing our strong opinions. But what long-term effects could this have on your business? Could it drive away customers who find your opinions too much? Could them disagreeing with you stop them from using your services? Absolutely. Many of us take chances online—behaving in ways we wouldn’t otherwise act in public. Having a voice is a perfect way to assert your brand. Just be mindful of what you’re saying.

The Do’s

Do remember that your comments and postings will follow you long after they have been shared. If you think it could offend anyone- don’t post it.
Do consider your tone. Are you a bragger? Or are you more subtle? Followers and customers often form negative opinions when they feel you’re trying to force something on them, even if it’s a great offer.
Do address them. If someone is saying negative things on your page, answer them. Show that you heard them loud and clear and are taking their comments on board. Furthermore, that a mistake can be rectified. This will show other potential customers that you know customer service is key.
Do link to your website. This is the best way to increase traffic. If your post is compelling enough, people will click the link.
The Don’ts

Don’t go off brand. Try and keep your posts relevant to your brand goals and guidelines. Funny or engaging posts may generate likes, but it’s potential customers that you really want to attract.
Don’t lose your cool. If someone is having a rant on your page, be polite. Don’t forget your customer service 101 and remember- everyone is watching.
Don’t constantly ask people to follow you or like your page. It’s not only demanding, it can also make your brand seem less premium.
Don’t overload everyone’s feed. Nothing annoys people more than seeing similar posts over and over again. If you promote a post- make sure you have a set time of how long you want to promote it for. People will make sure they never see your content again if they see your post every time they log in.
The trick is to come across as personable and show that you’re listening. Not to overload people’s feeds, and be mindful of how they will perceive you.

http://blog.hibu.com/